Mike from CertSimple here (using old openid account as my other one is replying too fast):

StartSSL don't do EV (edit: they do, just not for $60).

We only do EV, since we actually identifying companies is how SSL should have always been.

$60 is way too much to pay for non-EV, an automated process that doesn't check who you are. If you want a non-EV certificate, wait a couple of months and use https://letsencrypt.org