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Was it Blast Media? This old SvN blog post from Dec 07 talks about how they used them on a free trial: http://37signals.com/svn/posts/741-ask-37signals-10-ways-to-...

another reference: http://37signals.com/svn/posts/307-what-do-you-want-to-know

How do I remember all this junk and not stuff that really matters?!

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@access_denied - wow, that actually makes me feel better. One other thing I wanted to point out was that it's not as if this came naturally to these guys; they have worked really hard for a very long time to get where they are.

Because deep inside you are interested in diciplines like PR. This stuff really matters; to you.

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