Watch people would much rather wear a cheaper mechanical than a gimmicky smartwatch.
Yes! That's the concept I was looking for! In a few years we'll look back at this segment like we look back at the iPhone today: We didn't know it could exist, yet at was a vast blue ocean. However I wonder whether Apple nails it properly and what are the key pillars: If you started a gold electronic movement, wouldn't you auction and number the first series? "This watch, kid, was the 1000th ever made by Apple. I own a very particular moment in History. Look, in that series they hadn't even designed the Digital Crown to its final form." Isn't the current Apple Watch missing a bit of storytelling? Is 5 or 10 videos about the factory enough?
The big difference is that while Nokia actively tried to hide the fact the Vertu was basically just a Nokia phone in a more expensive shell, Apple is making no secret of the fact.