Except that there's a good chance you are wrong. It's conventional wisdom that Uber should easily steamroll Lyft but it's just not happening and this post articulates some of the reason. Some/many people actually do appreciate a human(e) experience.
Also some people think that Uber is basically run by world-class douchebags and welcome the opportunity to use a similar service and vote with their dollars at the same time.
My friend is an Uber driver. I asked him why he chose Uber over Lyft, and he says he actually contracts for both. All the other drivers he talks to also do the same thing.
The only reason Uber hasn't steamrolled Lyft is because Lyft has been injected with over $850M in venture funding.
That's a curious statement. I could easily say the only reason Uber had a chance to steamroll anyone was because they've been injected with billions in venture funding...