With the BBC Micro and other computers of that era (I got started in computing with a ZX Spectrum), you could start using the machine _almost_ straight away (you still needed some accessories, like a TV). I think you're referring to that simplicity and how easy it was to get started. Switch it on and start typing BASIC!
This prototype (at least) looks like is a microcontroller board, like the Arduino (uses the same MCU as the Leonardo; although Michael Sparks from BBC R&D has mentioned on Twitter that the final model probably won't be based on that MCU and they have designs based on ATmega, ARM and MSP430).
That means you're going to need a computer to program it and there are few concepts you need to understand to get started. Not as easy as "switch on and program" :(
This is interesting indeed, but I honestly think it isn't comparable to the BBC Micro (or even the Raspberry Pi).