Lyft Raises $530M in Fight with Uber
blogs.wsj.com
blogs.wsj.com
I wonder if either company has any serious long-term plan to make sure they are not competing in a commoditized space. Currently the services are basically indistinguishable. Sure most people have a preference one way or the other, but it's not a preference they'd stick to if the other service was a few bucks cheaper. They seem to be in lock step, doing the same things and alternating who makes the first move.
If they're not careful they will become like the airline industry. 40 years ago airlines were a glamorous new way to travel. Now they are reduced to who can offer the cheapest point-to-point ticket with 17" of leg room, customer service is an unexpected bonus.
https://twitter.com/StartupLJackson/status/40813723253330329...
So it's not just about price. It's about the size of the network, which means availability -- how fast can you hail a ride. The more drivers on the network the better the availability, so that's where the consumers look first, and so that's where the new drivers join, and so on in a virtuous cycle. Once one network reaches a tipping point and becomes dominant it will be harder for upstarts to enter the market and match the availability of the winner's gigantic network.
That's the theory at least. All this VC money is about trying to get to that tipping point where one of them takes the whole transportation network.
I personally believe they do not have a significant network effect. They have a brand. But they do not have a network effect.
When I search for flights, I start with JetBlue. I have the most points there, I generally have good flights, and they have the most flights out of my local airport. That's the power of a brand. However I'll go to Hipmunk and start looking for alternatives if the JetBlue options don't look great. If something is better, I'll buy that.
On the other hand, I really don't like Facebook. Yet, there is nothing I can do about dragging my friends to an alternative. That's a network. There is literally no value for me to be on a Facebook alternative because my friends are not there.
From my experience taking rides in Uber/Lyft, it seems like many drivers are using both. Customers are often aware of both. I have used both.
While it is true you need a minimum network size to ensure that rides are available, I don't think the network is exclusive. You need a minimum amount of capital to buy airplanes and setup of a network of flights, that doesn't naturally lead to a single airline.
I would suggest that branding is much more effective than pricing is for potato chips than it is for air travel.
Where do Uber/Lyft fall on that spectrum? My guess is that if prices are low enough there are plenty of brand based decisions. If the prices go up then people will open both apps and compare.
One we reach the tipping point -- let's say Uber wins -- you will be as likely to check Lyft as Sidecar. When was the last time you checked Sidecar? Exactly.
Not as much as you might think. Ryanair started with a share capital of £1.
I'm not at all suggesting Uber adopt a "Drivers Set Prices" feature but rather pointing out that companies that adopt an internal market have providers that are competing with one another and against other companies on price. Having an "internal monopoly" means the entire company is vulnerable to a lower priced competitor.
Here's another way of thinking about the difference between Airbnb and Uber. Let's say you are building an Airbnb competitor, and you found a way to attract 25% of Airbnb's providers to your service, likely by taking a smaller cut. That's still not good enough, because users will overwhelmingly prefer the service with the majority of providers, even if yours is a little cheaper. You die and Airbnb returns to dominance.
Contrast the situation with building an Uber competitor. To compete with Uber, all you need is some minimum number of drivers to be able to provide service to your initial users, and this is relatively easy because drivers can quickly switch between networks. The users do not care if you only employ 25% of the drivers, since that's still enough to provide good service. Make your service cheap and the users will flock to you, so now you can compete with Uber on price.
I question that assumption. Once one service reaches a tipping point it may be able to deliver a standard of service that will be very hard for upstarts to match. As an illustration, if Uber wins we may come to expect rides within 1-2 min anywhere in the city and to commonly match riders on Uberpool. Maybe 25% gets you there but at that scale 25% could mean hundreds of active drivers which is very expensive to muster with driver incentives. Also it will be easy for Uber to run promotions to starve competitors of their sole benefit, lower prices, until they run out of capital. That threat will discourage investors.
This is why they are fighting so hard right now. It's winner take all.
It's true that Uber could try to run promotions to starve competitors, but could Uber keep this up forever when it's so easy to compete? They have deep pockets, but not infinitely deep.
EDIT:
On second thought, your point about Uberpool is more compelling. Whoever has the higher density of riders in a given area will be able to do pooling better (although with diminishing returns as density increases past a certain point), and this could be hard for a newcomer to match. On the other hand, if you can reach that threshold by competing on non-pooled service, you may be able to roll out a competing pooling service later. It seems more surmountable than competing with Airbnb, because you could start by targeting a small geographic area, but I can see this driving some of Uber and Lyft's valuation.
Thankfully, newcomers will always be able to compete on price with regular (non-pooled) taxi service, so we can expect those prices to stay low, effectively setting a ceiling on pooling prices.
Now, say you have two cab hailing apps. Combining doubles the number of users and the number of drivers, but if both are large to begin with, there's probably a negligible benefit in terms of reduced hailing times. Thus there is little pressure forcing a "winner take all" outcome.
Ditto for bill-splitting functionality for the rides, where you care about whether the other person uses the service.
What I want to know is, how long until someone writes a wrapper around all these services so you have a one-stop deal for selecting from all of them?
[1] UberPool and Lyft Lines, and now Lyft hotspots, which ingeniously tries to concentrate people at nodes, which makes carpooling aggregations trivial.
Also don't forget the carpooling service (Uberpool/Lyft line). The network effect is super strong there.
Drivers who are close to you having a hard time getting to you is definitely one of the tough algorithmic problems in this space! At Flywheel, we kept mentioning it, like, "Okay, what if we tried to take into account one-way streets and driver heading," and ultimately we were (when I was there at least) just too resource constrained to try to take on such a fiddly complex data-intensive problem.
One thing I don't really like about Uber is that they have All The Money In The World and yet I feel like they don't have a lot of ambition to deliver a really good app experience. Like, I get a weird loading screen every time I bg/fg my app. What's up with that? This is Android, the app can just fuckin' run while it's bged. And they aren't tackling the "driver who can get to you soonest" problem (as far as I can tell from the perspective of a passenger) or the "how to help a driver figure out who you are in a crowd" problem or any of the other cool stuff in this space.
Like, what's the point of being a $all the billions company if you don't deliver a really good app?
Wait, why's this situation better than the taxi industry again?
It might end up like the DVD burner format wars, where nobody won or lost because the burners all ended up supporting every format.
Case in point: Airbnb's direct competition (listing services) are totally ineffective at this point. "105bookings with Airbnb, 1 with Roomorama, 0 with with the others"[1]
Eventually, this should drive the margin for car-hailing networks to a stable low point, because if the price is too high customers will go elsewhere, and if the driver share is too low drivers will go elsewhere. Only by building its own fleet or by maintaining an artificial lockin of some sort (and I would classify brand/marketing dominance as being an artificial method of maintaining market power) can an intermediary network manage any level of bargaining power.
Competition to reduce prices by increasing efficiency is great for the consumer. Competition to increase market share by offering things at below market value by burning VC money or taking advantage of drivers is fine in the short run, but will have long term problems.[1] The other shoe has to drop, and it will either look like a huge price increase to make these companies profitable or investors losing a bunch of money.
[1] see Groupon et al.
I agree that airline competition has been so price focused that value to consumer has been eroded, but cabs are fundamentally a simple, less pricey , decision.
I hope they become commodities regulated for safe driving and rather modern cars (no older than x years). The rest really IS icing on the cake.
Having said that, I'm not at all arguing that price isn't important in the airline industry. $200 is a big chunk of change for an airline ticket. However, consumers might be a little more flexible about price if they had a better idea of what other value they are getting on the trip.
Next, if you study Lyft a bit harder you will see that is expending a lot of energy in differentiation and getting good results, especially around driver and rider experience.
Following your airline analogy, Lyft hired Virgin America's creative guy.
http://hub.aa.com/en/nr/pressrelease/american-airlines-group...
http://www.latimes.com/business/la-fi-airlines-fuel-hedging-...
http://aviationblog.dallasnews.com/2014/09/sevem-u-s-carrier...
If it was a honest competitive market the fuel cost savings would be passed on to the customers.
Air travel in the US is hardly a lucrative business. It's a tough racket:
"Domestic passenger airline operations lost $10 billion from 1979 to 1989, made profits of $5 billion in the 1990s and lost $54 billion from 2000 to 2009. To put these numbers in context, at the end of 2009, the entire book value of U.S. passenger carriers’ assets was about $163 billion and the book value of shareholder equity was $10 billion. Even at the end of 2000, after six consecutive profitable years, their assets were $159 billion and shareholder equity was $40 billion."
http://freakonomics.com/2011/06/24/why-do-airlines-always-lo...
This, in fact, did happen during the oil boom of the mid-to-late 2000s. Southwest had the foresight to purchase a ton of oil futures back when it was cheap, and nearly slaughtered the primary carriers by pricing fares at levels they couldn't hope to match in the current market.
http://www.nytimes.com/2007/11/28/business/worldbusiness/28i...
With respect to "shafting consumers," airfare is cheaper than it's ever been. And if you've ever followed the market, airlines have rarely been steady bastions of profit like banks or (recently) Apple or Google - it seemed like at least one was going bankrupt every year until recently.
http://www.aei.org/publication/even-with-baggage-fees-the-mi...
http://www.spirit.com/ http://www.npr.org/blogs/money/2014/02/14/276973956/episode-...
https://finance.yahoo.com/q/is?s=UAL+Income+Statement&annual
Since the past week I've learned a few things:
- all the drivers have both apps running and have no loyalty
- drivers prefer uber customers, however
- drivers don't like lyft's demo of college kids and local rides, it earns them no money
- lyft drivers think uber is evil, uber drivers thinks lyft drivers are hippies
- all the international travelers coming into silicon valley have uber and used to uber service
- uber dispatches to lyft dispatches are a 5 to 1 ratio
- drivers always complain lyft keeps them afloat but doesn't get them ahead
- uber, whether intentionally or not, actually has viable career plan. an uber black driver i rode with on the lyft service explained how after selling his real estate company and investing in three lincoln escalades was able to make his money back on one of the cars after 7 months.
- all the drivers concur uber is pretty evil, don't like the 1099 relationship, hate how uber corporate doesn't support the drivers over customers or incidents, yet sadly resign and accept the situation. it's oddly depressing talking to a uber driver.
Over half a billion dollars at the E round is quite a lot to drop into a "community" instead of Uber's business.
Hopefully the money is put into innovating locally instead of international expansion because they're definitely losing the game. And when the automated cars are here it would have been the tech game's worst investment cycle.
"lyft drivers think uber is evil, uber drivers thinks lyft drivers are hippies"
??
In SF I have noticed the first part to have changed over the past 6months. I used to see a lot of drivers with both apps, now I see it less.
The rest makes sense those. Even for those that have both apps, you can tell that their personality fits with either uber or lyft.
Does the owner of the vehicles lease the vehicles out to drivers who then use them to provide Uber Black-car service?
- all the drivers have both apps running and have no loyalty
Lyft offers a very strong driver incentive, and that has kept me off of the uber platform since I moved to oakland (and drive in SF) in december.
- drivers prefer uber customers, however
In San Diego (a different market) I really hated the uber customers and preferred the college demo. In SF, I never liked the uber customers, either, and I really liked the lyft demo, so I dropped uber.
- drivers don't like lyft's demo of college kids and local rides, it earns them no money
I think that's a south bay thing. One afternoon after a meeting in Palo Alto, I attempted to escape back to the city and wound up getting vortexed into Stanford, so I just got out of there.
- lyft drivers think uber is evil, uber drivers thinks lyft drivers are hippies - all the international travelers coming into silicon valley have uber and used to uber service
Shrug
- uber dispatches to lyft dispatches are a 5 to 1 ratio
This is a function not only of demand but also supply. In particular, in San Diego, I found that the dispatches were in a 2:1 ratio, BUT if I favored lyft rides over uber rides by strategically turning the app off, I was making significantly more per week, because lyft's "loyalty program" is strong.
- uber, whether intentionally or not, actually has viable career plan. an uber black driver i rode with on the lyft service explained how after selling his real estate company and investing in three lincoln escalades was able to make his money back on one of the cars after 7 months.
Well if this guy had some initial capital beforehand a 'real estate company' this doesn't mean much. It might be more difficult to bootstrap this from scratch, which is what you are suggesting when you say 'viable career plan'. This is also contradicted by your projection of automated cars.
By contrast, during my down time from lyft, I'm running a nonprofit research organization and also coding a backend for a startup.
- all the drivers concur uber is pretty evil, don't like the 1099 relationship, hate how uber corporate doesn't support the drivers over customers or incidents, yet sadly resign and accept the situation. it's oddly depressing talking to a uber driver.
Lyft has this 1099 relationship too, and it makes it for very tough running sometimes. But you just have to roll with the punches and keep hustling.
Lincoln Navigator, or Cadillac Escalade perhaps? Interesting points though, even if a lot of them are contradictory. In Los Angeles, I've similarly observed most drivers using both Lyft and Uber. I imagine that the Bay Area market is more saturated and that a driver could be kept busy on just one service, but I get the feeling it's not quite up to that level in LA.
As long as this battle goes on and investors are willing to fund it, I'll be a fan of both companies. Sadly, it won't last forever.
Aren't those AKA paychecks?
Normal, everyday people with or without degrees are the recipients of most of this VC money at the moment. The fight for both drivers and riders is so fierce that drivers are being overcompensated and riders are being undercharged at the expense of investors hoping that these businesses will one day be profitable.
> Yes, but no tech startup has ever employed this many non-Stanford/MIT grads at relatively high wages.
They are contractors.[0] There is a big difference here, as a Stanford/MIT grad contracting would easily make 2x that of an Uber driver.
> Yet some drivers are earning more than entry-level engineers at these companies.
Proof? My understanding is that the rough maximum you can make driving is $25/hr. Most junior web developers contracting make $40+/hr in SV.
[0] - http://www.reuters.com/article/2015/03/12/us-lyft-drivers-id...
http://www.bloomberg.com/news/videos/2015-03-06/heard-lyft-w...
B) There are significant direct costs that come out of that $300, it is not even $300 before taxes, it's $300 at the top of a Schedule C.
I think many of these drivers simply have not done the math.
Case in point: http://imgur.com/jbfcLpV.jpg
I wouldn't compare any service I actually like to Southwest Airlines. Southwest seems to be one of the least appealing airlines in terms of comfort and quality.
Southwest during its rise to prominence in the 90's and maybe early 2000's had this friendly, relaxed reputation. It was definitely an economical option, but they tried to be friendly and jokey and get out of your way.
I agree that nowadays that has all gone away and they're just kind of cattle-cars.
I've noticed this too - the Lyft driver's are happier on average. And when you do get a rude Lyft driver, chances are they are driving for Uber too. At least this has been my experience.
This might say more about you than Uber or Lyft. Why is sitting in the back treating them like a "lower class citizen"?
Obviously neither marketing story was really true, but they did influence the way the customer experience was and is presented.
What are you referring to? Southwest is loved by customers and employees.
Brilliant but hardly consumer-friendly.
If Uber and Lyft run out of profitable ideas, and only have "reduce costs" left as a means to more profits, THEN it's a commodity.
(For example: Why wouldn't an airport charge local cab owners a small fee to be listed in their registry? Why wouldn't passengers access that registry to save $10?)
That could be another aspect of first-mover advantage: no latecomer will have the same opportunities for regulatory capture that Uber and/or Lyft will have.
It's not a question of if the taxicab incumbents will lose their grip on the regulatory process, but when. Whoever takes their place will be able to shut their competitors out, or at least make life hard for them.
Interestingly he is also a Lyft investor.
But I'm happy because no matter how you appreciate Uber as a company in spite of their practices, there should be no monopolies, and competition is often the most healthy result to great results to consumers and to CREATE VALUE.
I hope that ALL YC companies remember that the final destination to a profit driven economy is creating value to people. A large number of companies have made their cake and made their founders and investors very rich: stop looking at the bottom line and focus on creating value. Not things you can charge and make money of. Value.
So, to ask the question that Thiel has asked, is this a market that supports a monopoly, or is it going to be a consumer-favoring highly competitive scene?
> Thiel is also an investor in Airbnb– yet another darling of the sharing economy, valued at a “mere” $10 billion compared to Uber’s $18 billion. Unlike Uber and Lyft, Thiel argued, there is no obvious competitor to Airbnb. That in and of itself makes it a more valuable company because of the distraction and profit erosion that he describes throughout his book.
Thiel seems to think that it doesn't support a monopoly, and I'd tend to agree.
So, assuming that it's a competitive market, and Uber and Lyft repeatedly copy the features of one-another, I'm very curious to see what kind of profit margins and therefore valuations are supported.
For a competitive market, it seems like the gap between Lyft's $2.5bn and Uber's $41 is bound to be reduced, one way or the other.
I found this analysis to be the most compelling thing supporting alternatives to Uber that I've ever read: http://www.interfluidity.com/v2/5822.html
A secondary problem is that Lyft has far too few drivers (at least in DC) to realistically compete, which probably further compounds the aforementioned problem of constant surge-pricing. IMO to compete with Uber they should use this money to get more drivers on the road in major markets and do away with surge-pricing for some time until they have reached a higher market saturation.
But, realize, you're also competing for drivers. And at least a substantial fraction of your drivers are entirely willing to turn you on during the non-busy times and take advantage of your higher rates, and then switch to Uber during surge to take advantage of the temporarily higher rates there. Which can be a problem for you.
There's probably a finesseable option here where you offer drivers some kind of volume-based bonus that keeps them hungry for your rides during surge times, but doesn't mean you bleed money. But it's definitely hard to hit that mark.
Source: I used to work for Flywheel, which does "hail a taxi with your smartphone" and we spent a lot of time working through these kinds of scenarios.
Uber can rarely be found here, and if it can its always longer and more expensive than Lyft. Long live Lyft.
Also, thank god they got rid of the mustache thing and just put the pink sticker in their back window.
It's more appropriate to look at individual markets where both are competing and see how they perform relative to each other. I think Uber's higher valuation is probably due to the fact that they've aggressively expanded and are in more markets than Lyft, Sidecar, and others.
One of your recent comments:
>Well, that's possible with compile-to-JavaScript languages. Also you have the option of plugins like Unity, if you're going for something graphically adventurous.
>That being said, JavaScript is a powerful tool, if wielded correctly. It's so flexible. In a lot of ways, it's like a pizza. One man orders a pizza with anchovies, another with green peppers. And on and on. Eventually it's like they've got two completely different dinners.
if you know about compile-to-JavaScript languages, and consider JavaScript a powerful tool and so flexible, why are you a pizza delivery man? (An unskilled job requiring no training.) Why don't you get skilled work as a programmer, even entry-level?
And why would you make an inappopriate pizza analogy in a thread about javascript, or mention
>When I knock on someone's door, and then hand them a hot box of pizza, they smile and often hand me money: $5's, $10's, sometimes a $100. I'm just doing my job, just like this Harlan "Father Time" Stenn. I suppose we take for granted, that which we can't see.
in a way that is completely unrelated to the story you posted it under? Are you using this as a 'novelty account'?
I just can't see how one company can ever have a long term competitive advantage. I think any current perceived advantage is down to the amount of VC cash flowing in and also how abysmal the old school taxi competition is.
I don't believe the comparison is correct. Catching an Uber is a quick decision process. I don't believe the change will be big enough to convert Uber users to install Lyft's app. They would have spend all that money raised and give it a way to get Lyft customer to refer friends with a free-ride coupon codes.
And I suspect there is some biased on Hacker News in favor of Lyft. Thiel is now even a partner of Y Combinator. And if I was Lyft, I'd rely on the passion of techies and engineers to push Lyft's "benevolent underdog" fight against the "evils of the goliath" Uber.