Lot's of words, fancy images, tips and conclusions. But no actual data.
Citing research papers from 1979 to decide which photo converts better on a website? Dude, just show me the data of an a/b test.
Citing research papers from 1979 to decide which photo converts better on a website? Dude, just show me the data of an a/b test.
"I’m always flabbergasted how small—seemingly irrelevant—changes can make a big impact
If that was true, the author would have told us about those big impacts he witnessed. I think it's all made out of thin air.
If he just said "here is a couple of research papers that might be relevant to photos on websites" I would have no problem with the article. But they way it is presented, it's not HN worthy.
This is a topic I am very interested in. I studied many a/b tests on the impact of photos and other elements on conversion rations. The impact is usually surprisingly small.