A lot has been accomplished with public awareness and public outcry has repeatedly averted disaster - so far. But the proponents of this come back with another attempt at least once a year, in both Europe and the US, and they have money on their side. It's amazing net neutrality has gone on as long as it did, against vast corporate and political interests.
Whereas net neutrality advocates have to beat this back every time everywhere, their opposition has to be successful only once, and only in one of these regions, for the whole thing to fall.
It is, I'm afraid, just a matter of time.