That's exactly how you make a sales pitch. It doesn't matter what year it is, it matters who the customer is.
If she was doing this right she would leave the pitch off the end of the article and provide a simple hint over to her services that exist on a non-sensationalized pitch page.
The change would add a level of sincerity to her article and leave it conveying the sense of authority she's trying to project while showing a level or respect to the reader by making them the target or the piece. Ultimately this piece is clearly targeted to bots, not people and that is why it is poorly executed. At the end of the page when I realized I had been successfully bated to read the article there was zero percent chance of me clicking any other page on that site.