Why Tinder's Pricing Strategy Makes Sense

priceintelligently.com

4 pointsbrianbreslin4 comments

Cool post. (Author here).

Let me know if you have any questions on this. We ended up finding that most users would potentially pay more (at least in the US).

The only issue is: Is this "price discrimination" from a legal perspective or not since they're clearly pricing differently based on age?

How did you guys ascertain the reservation price of the customers? Has anyone really ever been persecuted for price discrimination? (that term also confuses a lot of people.) Student and senior citizen pricing at the movies is clearly the same strategy yet no one sues AMC theaters.

I do think the question of price discrimination is a really interesting one. Why hasn't anyone been successful suing for that? Why is Tinder being so obvious about it, do their lawyers no something we don't, or are they just that much more risk tolerant?

Movie theaters, theme parks, etc have all been using price discrimination based on age for years and never been prosecuted. I don't think Tinder's lawyers are afraid. They know it will cost a bit of bad press initially, but long term has little risk.

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