This is not to say that Neo4j is just an overhyped fad DB, but saying that the structure is "intuitive [and] simplistic" is not confidence inspiring.
If you're structuring data with hierarchies, graph databases are highly dependable. Not that you can't do this with SQL it's just more difficult. Not to mention that relational databases have costly JOIN's which is not a thing for graph databases.
We just used a godawful custom-written wrapper around Jena (we open-sourced it, and I thought about linking it, but I'm hesitant to tie this account to my real-life identity).
Oh, and we created our datastores by editing Google Sheets, because our wrapper around Jena also had the ability to parse Google Sheets as RDF stores. Eventually, we moved on to XLSX documents and finally to TTL, but we still did everything by hand.