I think they're elegant. The cable points downwards rather than just outwards like most others (US/EU). They have a nice finished edge that's easy to grip rather than a moulded piece of angled plastic.
See http://www.netonnet.se/ItemImages/koppla-och-anslut/el/el-ka... and http://media.conrad.com/medias/global/ce/9000_9999/9400/9440... The first one there is the most common plug here actually.