I had the same reaction as others here.

Liked the design a lot, browsed through the books, opened one and got confused about what "recording" was supposed to mean. Flipped through the end of the book, and went to the FAQ, got even more confused by the webcam requirement. Then went back to the homepage and noticed the video. Played it and finally understood what the site is for.

Your "welcome" message should be changed to clearly state that you here to do a video recording of a bedtime story for a child when you're away.