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There are market segments (hint: china & others) that LOVE the gold color. You don't have to buy it.

Yep, I was saying that too!

It seems Apple has settled on the same corporate colour scheme for everything except watch straps and budget iPhones - champagne, space gray, and white.

From a design POV, I'd have loved to see this in more cheerful colours.

I don't think it would have disappointed the target market, either.

Jobs always said stuff like computers were the bicycles of the mind right?

Here's your gold bicycle.

Given the spec, maybe it's more of a gold scooter.

Considering the $10,000+ price tag on the gold Apple Watch, I'm surprised their gold MacBook isn't priced for high-end luxury consumer.

The gold Macbook is coloured gold-ish. The gold watch is made of solid gold. It's a bit different.

I know, but I'm just saying that Apple is has a substantial markup on the gold watch so why not for it's gold colored laptop. Not unless their gold watch actually contains 8.3 ounces of gold, at the current price of gold ((10000 - 350) / 1163.14). Perhaps Apple's gold watch is much larger and much more heavy than the standard version.

Agreed. My first instinct is why is this in gold? Why is everything in gold?