One of the features Meerkat should also add is "screen sharing" .. So, I can potentially start a conversation (a video stream) sharing my screen and streaming it.
Opens up more possibilities for communication and sharing.
I found this app over the weekend and tried. It really good way to start a video chat in just a sec. Really simplifying for brands but I think it would be great for quick demo to potential customers at once.
And the sooner it withers up and dies so people stop spamming Twitter with it, the better.