So, has it completely escaped the attention of the makers of mobile games that almost 60% of gamers on mobile platforms are women? Seriously - It's kinda odd that one of the defining characteristics of the mobile gaming market doesn't actually seem to be reflected in what the industry is releasing.

It's one hell of an omission, and actually, there's got to have been a lot of opportunity missed.

And the icing on that cake? On mobile, female gamers are actually way more loyal players (42% higher 7-day retention on average versus males), they also spend about 35% more time in gaming appss, oh and they're also spending around 31% more on In-App-Purchases than their male counterparts too.

http://www.joystiq.com/2014/10/27/report-men-play-more-mmos-...

http://www.joystiq.com/2014/10/27/report-men-play-more-mmos-...