Yes, exactly. As someone who lives in New York, this is the very definition of "in the middle of nowhere." Your idea of "culture" is Broadway shows, the local jazz orchestra, professional sports, and restaurants. To me, that's all stuff for tourists. Even San Francisco is culturally lacking by New York, LA, London standards.
Fine if you're satisfied by mass-cultural products, but the reality is that most cultural producers migrate to metropolitan centers once they reach a certain level of success and the second-tier cities are left with the loyal, the mediocre, and the novice.
That's not to say that there's nothing interesting going on in second-tier cities, but there's maybe 2 orders of magnitude less activity and the ceiling is far lower.