Ask HN: What's next after websites and applications?
As a user, I don't care about software diversity. I don't want a restaurant or phone manufacturer to "differentiate themselves" by making horrible UI. Most businesses shouldn't even think about UI and presentation, they should delegate these concerns to third-party UI/UX platforms. They should focus on their products and services, nothing else.
It is clear that the website/application paradigm where a service is tightly coupled with its UI is not going to last. People don't want 100 websites bookmarked, and they don't want 100 apps on their smartphones. They just want to get things done. How? That's for you to answer.