Companies can use it to understand their actual customers better, people who are actually willing to pay. I was thinking it would be used to prioritized features but it could be used just to raise money. Customers would get a voice with the company, and would not get drowned out by potential customers who are not commited enough to pay a small amount.
I thought of this from the companies perspective so I'm having trouble thinking about it from the customers point of view. Would there be enough incentive for customers to pay?