It can still taste good without having been individually brewed by monks in a monastary some place.
On the topic if beers PBR -- Pabst Blue Ribbon has an interesting story associated with it. It went from cheap beer considered barely good enough for cooking, to being the premier hipster drink. You couldn't image a flannel and tight jean wearing hipster with a PBR in their hand. It was a fantastic marketing effort, it involved product placement in show, sponsoring of various events and so on.