My take is there is a yet a better way to search the Internet. We are still looking at search as a keyword driven application. Which is not the optimal approach to search. Though no one can argue that google give decent results to most of the searches you key-in. Search can be more intelligent and personalized as everyone expects a different result to the keywords "will apple fall".

If search can be made personal and more of a 1:1 activity that will go wrong with Google.