Now, in order to attract manpower, GITenberg needs to empower users who want to make their favorite book "nice".
A proper table of content, footnotes, images, formatting of tables, quotations, prose, etc. There is so much that can be done in addition to the current (often times pityful) state of the books. Imagine. With the master format, this is the last time anyone needs to do this kind of work. And anybody can read your favorite book for free. Nicely formatted and on any device.