I think the next step will center on Facebook outlining rules against those ads that are deceptive. I highly doubt Facebook doesn't want to put a stop to it because "it makes Facebook a quick buck." The numbers they yield are a fraction of a fraction of Facebook's revenue.

Those ads aren't the cash cows--they're small, extreme and unethical elements that have slipped through the cracks of the application ecosystem. If you're going after them, you might as well go after Google for allowing Acai Berry ads to be shown on Google Adsense.