A secure news reader, ready for some proper promotion

It's nice that the site enforces HTTPS, but I wouldn't call that a distinguishing feature. Also calling it a "reader for a privacy conscious generation" is a bit pompous, if that's the only feature in that direction.

As a user you're exposing your reading habits to them. You can't know whether they do something with that or not. They don't even mention it.

Hi. Some other readers offer HTTPS, but still make requests to third-party sites for images over insecure connections.

I've switched recently to a self-hosted TinyTinyRSS, and it works like a charm: http://tt-rss.org

I've been trying to rid of Google products as much as possible. I have a mail-server, an ownCloud instance and since recently also TT-RSS. These kinds of applications expose so much of your behaviour and interests. I don't feel it is in my best interest to expose these.

looks good, and is fast, but I won't use it unless I can import my opml

and it doesn't have smartphone apps