Hmm. To be honest, I think the best bet these guys have is to get bought out by Apple to work on the Xcode team. This tool is too complicated for normal users and too limited and risky for programmers. Also, the apps it produces look awfully basic. It doesn't seem like you could design an amazing, fluid, and responsive user experience with this software, which is pretty much the bare minimum to get any attention in the App Store these days.
Amazing tech, though — for sure.