>In any one month...

Pretty much everything you mention in this paragraph is covered by accounting rules a student would learn in year 1. Cash flow isn't profitability. Spending on assets is capitalized, and they depreciate according to rules, not what you "may want" to do.

Yes, there is always some leeway to play fast and loose with accounting, and companies are always trying "adjust" earnings to suit to their business model. 4 times out of 5, it's horsecrap. That's why we have GAAP.