I think I'm in your expected early-adopter demographic. I am a heavy user of Trello, and this smells like a cousin of tools like Trello but with a very different information architecture. I couldn't understand your product and how it would be useful to me without actually signing up and using it.
An introductory blog post is great, but most people are going to discover your product from your product's website. The copy there fails to communicate the crux of your product in the first ten seconds. I'm awash in a kind of marketing babble of your own invention. Loops? InnerLoops? Why should I care about your invented terminology?
Start over with your copy — you've just started out, so it doesn't really matter what was there beforehand. Cut it down to a short 'graf which:
1. Explains what your product does in a concrete way. 2. Shows me where and why I would use it.
You don't need to communicate 100% of what you do or what your product could do. You need to communicate your product's _most important self_ quickly. Stay away from empty banalities about how more and more people are using your product to keep in touch, because that is generic to the point of meaninglessness. Focus on a use-case where your product excels and where you can tell a compelling story. The fact that people could use the hammer you're selling as a screwdriver doesn't mean that you ought to point it out.
Good luck! I'll be signing up and trying your product out.