I am interviewing them.
That's it. It's that simple. The sooner we understand that every interview is a 2 way interview and that we are interviewing them just as much as they are interviewing us, the sooner we can adopt the right mental attitude the make the rest of the bullshit details melt away.
I even take it a step further: it's much more important the I make the right choice than they do. I am giving them my time, which I can never get back. They are giving me their money, which they have plenty of and can always get more.
Interview them. Be nice. Have a nice 2 way dialogue. And never forget: it's your party, not theirs.
If it doesn't lead anywhere, no problem. There are plenty more of them, but only one of you.
Aside: More thoughts in Chapter 3 here: http://static.v25media.com/edw519_mod.html