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If the thought leadership revolves around the journey, learning, and transparency then I respect a company CEO who shares thoughts independently of the short-term ups and downs of the company.

I used to think that was Joel on Software, but then he did StackExchange. It was as if he was preparing his whole life for that.

Trick is: Stay long enough in the game, earn enough money to stay afloat, then find the gold at the end of the rainbow. Expose yourself to luck.

Indeed. And he was very selective and disciplined about what he chose not to do.

Many gurus are bad businesspeople. (What makes them a good guru contradicts the nuts and bolts of running a company) I'm glad to see how well he's done.

Trello was what convinced me he'd really got it. It's got like 1% the features of Jira - and is 10x more useful because of it.

Dave Winer maybe?

Sounds like the opposite of what you'd want in building a business.

I sort of thought that when I first read the headline but then when you actually see what's going on, I think the moves makes sense and is more a demonstration of a reasonable attack that ultimately didn't make sense vs calamitous failure.

Acqui-Hire https://en.wikipedia.org/wiki/Acqui-hiring