> I really think this was the most boneheaded monetization plan I've seen in a while.

If the goal is to actually make money and not just maximize their number of users, this could be a good thing. For people over 28 willing to pay, their odds of getting a date just went way up. And for people over 28 not willing to pay, it doesn't matter if they leave anyway. I'm not saying this definitely isn't going to be the next Digg 2.0, but I think success here is at least plausible.