10 years ago people put XML into the database. Now it's JSON. Same mistake again.
Check out the first prediction.
With JSONB it's more like "people are already using JSON data type (text + validations) a lot, and want something better, and we do have hstore, and we're working on hstore 2.0, so let's use the ideas for json". And that's how JSONB was born.
My estimate is there are already more people using JSONB than XML (talking about the PostgreSQL data types), so the momentum is very different.