This is, unfortunately, why I so rarely go to the movies anymore. I honestly don't remember if it was this bad when I was a kid, but I don't think I've seen a movie in the last 2 years where I didn't want to (or actually have to) tell some kids (late teen or younger) in my radius to stop talking. A few times other people even had to chime in when they scoffed at me, like I was somehow out of place telling them to not talk during a movie.