I really don't get this. Most people acknowledge there should be a more even balance of women in technology. But, the diversity is only welcome if the women are other nerds? If non nerds want to come to the party, that's despoiling things?
No one owns industries. Yes industries have a history and there were important people who started industries, but they mature and they become part of the mainstream --stop bemoaning this. Accept that things which become mainstream have to acquire aspects of the mainstream.
Of course, this is tech crunch and always wants to eat their cake and have it too.