It's stupid to see this as US companies vs. EU consumers and vice versa. It should be seen as gigantic companies against small companies and consumers. American or European makes little difference.

It's still an affront to democracy that commercial entities with enough political clout can sue whole countries because those countries dared to believe in their sovereignty.

I understand that it is a mechanism to reduce risk and therefore incentive wealth creation but when you have to make exceptions to democracy and sovereignty is when I say that your pursuit of wealth creation has become a bit too fanatical.