How should I monetize this post? 16,000 views a month.
kadavy.net
kadavy.net
If you want to try more short-term, sleazeball tactics, you could always do paid linking, affiliate payout-based "ratings/reviews," popunders, zero-click redirects, etc. They work well on sites with short life spans, but really drag down sites over the long term.
It's funny, I've noticed, year-over-year, the traffic spike on this post on Christmas day tends to grow at the rate of Apple's market share. So, anything that is good for a new Mac user would be good for these people. Would love to hear more ideas on this from everyone!
I'm sure other entrepreneurs can agree with me that you need to be resourceful - to work with your own strengths & experiences.
I did write this post initially to help others; but it has been a successful posts. I now consider it an asset that I can build upon and learn from. For now, it may be a matter of just increasing ad revenues; but who knows how it could be expanded in the future? "You can't connect the dots moving forward."
If I have a place that there is a big enough audience visiting that I can run tests and easily learn a few things about that audience, I can not only make that resource more valuable for this audience, I can also learn how to market things to that audience. I can then use that learning on future endeavors that will, hopefully have a larger audience.
Not everyone starts Digg overnight, including Kevin Rose. You have to work with what you have. You have to build your snowball before you can start rolling it.
(1) figure out what who the users are specifically.
(2) sell sponsorship to advertiser
- - - - -
(1)Who are the users?
I would encourage you to create a POLL in the top right hand corner of the white area where the story text is.
Use polldaddy.com or similar.
Survey the users with selling the advertising space in mind.
I am going on the assumption that you are correct in the after-Christmas boom, that most people are coming because they are switching computers.
So poll is "Why are you here?"
a) I just got a new Macinosh computer!
b) I just got a new PC.
c) Transferring the files to a new computer I already own.
Once you have that data, you're ready for part (2)
(2) Sell sponsorship.
Right now you have a "follow me on twitter" link, you have a email opt-in box at the top.
These users are not nearly as valuable to you as they are to companies with businesses focused on new computer users.
If your poll conclusively proves that you have 10 - 30k people showing up with new computers each month I would sugget that you:
a) Create an advertising box in the same spot that your poll goes - top right of the article.
b) Sell this box to an article Sponsor and tell the sponsor that you'll let them plaec a special offr, a follow us on twitter / facebook, and an email opt-in box at the top.
Finding companies that would be interested in sponsoring a post with thousands of people that just bought a computer shouldn't be too difficult. Best way to start is to think about all the bloat-ware that comes with a new computer:
- anti-virus - live customer support help - ISPs - accessory manufacturers - publications like macworld / pcworld / etc
If you average out 16,000 views a month and have strong advertising messaging in that box, it's not out of the question that you could achieve a $20 - 30 ECPM (earnings per thousand impressions) taking you up to $300 - 500 a month in revenue vs. current $40.00
Hope this helps.
But the trick is not to make it sound like your wanting to make a business on it. Then people won't be put off because honestly, you probably won't make a mint on this post. You'll probably see less than 1% of visitors monitizing.