Make Yourself Uncomfortable
hellosorld.com
hellosorld.com
This is fundamental to start change.
If the change is positive this is another story.
(I say this as an idiot who released _three_ big changes today, and is trying to work out which feature the feedback relates to.)
Nobody told that testing or using statistics in real life is easy. Business opportunity?
"When in doubt, go out."
If I ever find myself asking whether I should go to an event/party/meeting and the alternative involves staying home, I go out. It's always the right choice.
Words to live by!
But in practice, choosing to be social instead of skulking around on the internet or watching TV by myself at home has turned out to be the right choice 100% of the time.
There's a difference between being scared/incapable of going out and choosing deliberately not to. Some people, myself included, prefer our own company to those of others.
That said, I think it's a real handicap that can be overcome, like any other, by consistently pushing ourselves to go out and be social in some appropriate way, on a regular basis.
If you're making something truly cool, I guarantee there are people out there who might not be your target audience, but might know someone who knows someone who is. You'll never make that connection unless you go out. It sucks but extroverts have a big advantage in these areas.
(This sounds the same.)
This is an old idea. From the Art of War: "At the critical moment, the leader of an army acts like one who has climbed up a height and then kicks away the ladder behind him. He carries his men deep into hostile territory before he shows his hand. ... He burns his boats and breaks his cooking-pots."
Only thing I would like to add is that uncomfortable zone is not for everyone, I think you need to be a certain personality type to actually enjoy the uncomfortable zone.
But the idea that they are working towards something bigger and the fact that they are doing it for themselves is what brings excitement to the table.
Seriously though, isn't there a difference between taking a risk and taking a risk that might pay off? If you're going to make yourself uncomfortable don't do it on blind faith, have a reason for it.