Love it. Early stage, hard to justify optimizing send-all into 'suggest 5 people to invite'.
Total no-brainer to use a drop-in like this. Make onboarding a way better experience, captures exactly the same, if not more, value on referrals.
Total no-brainer to use a drop-in like this. Make onboarding a way better experience, captures exactly the same, if not more, value on referrals.
In short, look at # sending, # invites, and % accept. We know we can do a lot better than the status quo.
Invite all: very small # sending, large # invites, very small % accept. By the way, getting marked as spam hurts all your invites, lowering your overall acceptance rates even for direct invites that weren't spamming the whole list.
YesGraph: larger # sending, more # invites, larger % accept.
This by the way is how to tell the difference between buzzword bullshit "viral" and real products: Math.
I can understand how YesGraph gets a larger % accept, and probably larger # sending because you are so much better than the terrible "solutions" built into most apps, but I don't see how larger # invites directly follow from what you have. Isn't the point fewer, better invites?
It's hard to generalize about performance like this because apps are so different. Even within Dropbox for example, there are multiple invite channels, and their performance stats aren't similar.