Executives far, far removed from the decision to preload Superfish are unlikely to actually understand the problem. And that's OK. Their job isn't to understand how these things work, it's to set policies for folks who do. As a result, they've articulated a specific, falsifiable claim about the preload policy for their upcoming laptops.

Our job is to hold them to their word. If they keep it, the industry ends up in a much better place.

Really? According to this they have classified it as a "Man-in-the-Middle Attack"

http://support.lenovo.com/us/en/product_security/superfish

Are they elsewhere also still saying otherwise?