Yes. ICANN is auctioning the new gTLDs, and Google won the auction for .app.
http://newgtlds.icann.org/en/applicants/customer-service/faq...
How is that not like squatting on all domain names that start with an "a"? I mean, how can it be technically possible.
Did some guy just pay 20 bucks for the .app tld and ICANN was like, cool, nobody has registered this one yet - you can have it?
Almost $200k, actually, and that's just the fee to present the request; you'll still have to have the infrastructure to actually run the root DNS servers for your TLD(s).
New gTLDs (like .app) which receive multiple applications and have no clear owner are opened to an auction among the qualified applicants. Other more specific applications are given to the most qualified applicant (for example, i know the applicant for .ski has been endorsed by the USSA and FIS, the american and international governing bodies for skiing)
https://gtldresult.icann.org/application-result/applications...