Whilst I get the point you're trying to make, I read it as way of expressing his dissatisfaction in the matter (for whatever reasons).
Edit: Check this shit out, I didn't realise he made it a few times. I retract my previous comment.
You're going to dismiss an entire article because the author used that phrase?
It was a fairly crap article even after I read it. How may people have been hired via a Wifi SSID?
Yeah I use the term article loosely but I still think it's wrong to discredit anything solely based on the language. Not everything needs to be some academic research paper to valuable.