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Comment by kirkus | Hacker News Reader

Yeh you can better measure stats like open rate, CTR and deliverability. It's especially good for marketers and entrepreneurs that want an easy to use interface to manage their email marketing campaigns.

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As far as I know, there is no good way to measure open rate. You can see if images in your html email are loaded. But that could also happen automatically or in a preview pane that is displayed by default.

The reason why I shy away from measuring CTR is that I then cannot give people the real url. I like to directly give them the final url instead of some intermediate page. Maybe it's just me, but I prefer that.

How do you measure deliverability?

You're right, deliverability can be measured via pixel image itself. That is the same process that we follow at SendGlide.

Google caches those images though. So it isn't accurate for gmail.

Only for repeat opens. The original open still accesses a particular URL specific to that recipient so the open is recorded even if Gmail hides IP, browser, OS, and other data via their proxy. If the user doesn't view the images, that open is never recorded anyway. So, the caching doesn't actually affect the open rate.

They cache them before the email is even read. They also cache images across gmail accounts.

Could you use a url parameter on the end of the real url (e.g. example.com/page?source=email_[date]), and then use the history object to strip the param once they land on the url (modern browsers)?

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