A New Manufacturing Technique Could Finally Make Titanium Cheaper

I hate lazy articles like this. E.g.:

   (titanium is) extremely costly to produce

How about some pricing details, some quantification? That information is not to be found in this article!

Many years ago I wanted to find out how expensive titanium was. So I called around (before everything was on the Internet). Turns out it was about $5 per pound. Sure that's expensive compared to steel or aluminum, but not "extremely" so. And for something small like a wristwatch, the cost of an ounce of titanium wouldn't break the bank.

Maybe the expense is in the actual fabrication, not in the metal itself? You won't learn that from this article.