In the “web vs. apps” debate for online publishers, apps are on a run
niemanlab.org
niemanlab.org
So you want to be one of those 5 apps, maybe being into the other 19 is acceptable. There isn't space for everybody.
I'd like to know how many web sites smartphone owners look at every day. My unsupported by data gut feeling is that there is more space there: bookmarks are not more manageable than apps but web sites can be discovered and accessed from other sites and even linked from within apps (think FB). I won't recommend going app only. Example: Techcrunch has both and I don't think they would ditch the site. Anybody from TC here?
I dare to say that apps are for frequent readers, probably not all of them.
Take a simple example. Quora, Answers.com, Yahoo Answers, eHow, Wikipedia, Stack Exchange, WikiHow, How To Geek, WebMD, Instructables - and about 87 other sites people turn to via Google for information or answers.
There's zero chance a person is going to use all of those in the form of apps. However over the course of time, I've used every single one of them via Google search results (some a lot more than others). On the Web, those services have a lot of real value; were they just apps, probably at least half of them would not exist.
Not sure about others though, I could be an outlier but I'd rather assume not.
What I don't understand is why, for organisations whose primary purpose in life is content, it's even much of a dilemma. Putting together a simple web page or a simple app to serve up identical content different ways should really not be a huge amount of work.
If you want your app or site to really stand out from a usability perspective - like Flipboard - then I can understand it. But Flipboard's product is primarily its UI, not its content. For the Beeb and The Guardian, all I want is a reasonably functional app, and I wouldn't be surprised if you could find a free framework for 90% of what you need on Github for that.
7 by Google - Chrome, Gmail, Hangouts, Maps, Calendar, Translate
4 by Facebook - WhatsApp, Facebook, Messenger, Instagram
4 by start-ups - Netflix, Dropbox, Skyscanner, Meetup
3 utilities - Camera, Jota text editor, Avia
3 Netherlands essentials - 9292, nu.nl, NPO
In case of Facebook, nu.nl (News site) and Translate, I actually prefer the mobile site, because their apps are too restrictive and suck at text. I think that's typical for text content apps.
Interestingly, it appears most apps that I use regularly started out as websites that became an app when they were successful, stable products.
There's one huge advantage with apps though, that they are easier to make money from.