"Google Play for Work allows businesses to securely deploy and manage apps across all users running Android for Work, simplifying the process of distributing apps to employees and ensuring that IT approves every deployed app"
Leaving aside exactly how it's done, the end goal is the same: If I am Example Inc's CTO, I can now have my staff develop Example Inc Android apps that are neither sold on Play store nor side-loaded.
Apple requires running your own App Store server, I'm fairly certain Google will probably make it more cloud centric.
Glad they're finally stepping up on this front.
What Google does is different: the company IT can decide which apps are allowed and they can automate installation, e.g. company xy wants to install Salesforce, Trello, and 5 other apps on company devices in addition to the OS apps.
It could have been called "Google Package Manager for Work."
It makes totally sense. Google Play is a package manager like apt-get, npm, etc. and Play is a nice name which covers many uses case since it's a playful synonym for "start" or "to start something": "start a game", "start a program", "start an app" or "start work"
The term 'package manager' would be to long and is not learned among the mainstream but again it's exactly this, check Wikipedia:
"A package manager or package management system is a collection of software tools that automates the process of installing, upgrading, configuring, and removing software packages for a computer's operating system in a consistent manner. It typically maintains a database of software dependencies and version information to prevent software mismatches and missing prerequisites."
https://news.ycombinator.com/reply?id=9111350&goto=item%3Fid...
Now they had to name an app store for work why not name it "play $anything"?, doesn't matter.
Even the icon is a stylized version of the mark found on the appropriate button.
A smiling furry with a turtle neck representing a project named latex.