I have no idea if I would have dismissed the product. In retrospect, MS BASIC had a 4K footprint which also included floating point. That certainly made it stand out from the competition.
But I wonder if an investor might have noted that Gates had an interest in aggressive market-building and income generation, as suggested in the scrappy and public fight with the tape sharers and the eventual battle between MITS and MS over royalties.
I wasn't paying attention at the time, but looking for similar patterns today - in, say, Uber - suggest that there's a clear interest in aggressive and cut-throat behaviour, which probably bodes well for future investment returns. (If that's your main interest in a tech company - it's not mine).
I certainly don't think MS were crap at everything. But there's also no denying that the user experience with many MS products was - and still is - shockingly bad.
Office and XP were good-enough, with a few nice tweaks. But you have to balance that against a long string of horrors (insecure VB macros, IE6, the ribbon, Win 8 tiles, Win 95 series bugs, and on and on.)
So historically, the focus has always been on sales and using legal and corporate lock-in to sell poor-to-good software.
It clearly hasn't been on creating state-of-the-art super-products and assuming that quality will sell itself.
So I think the point stands - look at business culture and management attitude to market building as a primary predictor. Product quality is not a predictor, as long as it's good enough.
Being slightly better than average doesn't hurt, but there's no commercial need to be a technical marvel.