Spark Electron: Cellular dev kit with a simple data plan
kickstarter.com
kickstarter.com
I'm sure it's not their fault, cell companies love to gouge.
But I thought I'd compare with a couple other options*
Spark: $3 per device with 1MB, $1 per MB
Ting: $6 per device, $3 for 100MB shared
Zact: Requires a Zact device. claims $0 per device, can do 20MB for $1.40 or 100MB for $3.08, shared
* selected arbitrarily on the basis of Ting being an option I've heard good things about, and Zact showing up in search results when I tried to remember the name of Ting
I'm just pointing out that while this is about as good as you can get for 1MB, if you need perhaps 5MB there are better options, and god help you if you try to use 20MB on this plan.
It's annoying that they are selling a 2G model. It'll be useless about a year after they start shipping.
The data rates are absolutely comedy. Considering EU roaming laws mandate that carriers have to sell at a wholesale level at 5 eurocents/MB, that is a giant markup. Perhaps there is some level of basic admin on the accounts, payment processing etc, but charging 20x the wholesale regulated cost isn't great.