So this is basically a business plan contest, like b-schools run, right? No equity stake, a relatively small prize, and no expenses/stipends for participants during the program itself.
The advisors in the announcement are all either employed at Kaspersky or the investment fund sponsoring the contest.
I agree. It seems to be a business-plan contest with a prize. I am actually curious how they made it into techcrunch. Can one "buy" articles at techcrunch?