Clampdown on cold call companies unveiled by government
bbc.co.uk
bbc.co.uk
- I don't have a landline phone
- If someone calls my mobile and they aren't in my address book, I just don't answer.
- If that number is withheld I especially don't answer
- If they leave a message I will listen to it and respond if necessary
- If the number is not whitheld but not in my phone book, I google it, and if it is a legitimate business, it will usually show a match on the company website. If I need to I'll call them back e.g. today I had the estate agent ring, but I didn't have their number saved so I didn't answer. I rang them back once I had googled their number
No, I don't think that the human operators deserve civility, manners or any kind of polite treatment. They know that what they do is at best marginally legal, and very probably illegal, yet the keep doing it. They've violated the social contract, not me. They can suffer through whatever they can tolerate.
Everyone should be wasting "Anne from Cardholder Services" time. The victim of the tragedy should be their commons, not ours. They are the lawbreakers, they are the deliberate bad actors.
"Hello?"
[recording plays:] "Due to a change to the rules introduced by the government, you may be entitled to compensation for nuisance calls"
(stolen from https://twitter.com/rablivingstone/status/570496682829451264)
I envision my phone having a white list of known good numbers, which would be allowed to cause my phone to ring like it does now; a black list of known bad numbers, which would be immediately dropped; and a catch-all handler for all other numbers, which would send the call to voice mail for easy manual classification into either of the other categories.
In my country hospitals (and so on call) from an "unknown" number. So blocking that is a bit dangerous. There's a general "do not cold call" list and if you get a cold call while being on that the company behind it can get a hefty fine per call that they make.
There's an government organization which checks if companies abide to this (and a few other things). They seem to enjoy going after companies and fining them. Which is probably why I don't get any cold calls.
Note: Obviously there are all kinds of rules, etc. E.g. once you add yourself to the cold call list, there's 6 week grace period (as companies are allowed to only update their do-not-call list every so often). Though at the same time, even if you're not on the country's do not call list you can still ask to be put on the list for the company calling you. It is mandatory for a company to do that. Else the company will get a fine. There's different rules for companies which have or had a business relationship with you.
For those interested in learning more, the FTC had a robocall summit a few years back and they recorded the webcast: http://www.ftc.gov/news-events/events-calendar/2012/10/roboc...
There was a lot of good technical detail on why it's now hard to track these people down.
The article doesn't mention the fact that most mobile providers in the UK have free numbers that you can forward spam texts to.
There's also a problem with a gap in the law that allows "genuine market researcher" to contact you to -- this loophole is used by some companies as lead generation.
Currently there is no viable way to prevent these calls, or to get off their lists.
I do know for a fact that although adding a number to the TPS is supposed to be permanent, I have reregistered the same number multiple times after being told that it was not currently registered.
Given that the phone companies seem remarkably inept at cracking down on this problem in any practically useful way and to accept no responsibility for it, we are looking at other solutions. For example, there's a device called trueCall that we've been thinking of buying -- the irony being that while it looks quite promising, we wanted to ask a couple of questions about the different models before spending that much money, and no-one answered their phone. :-)
Everyone else gets asked to press '3' (say) to get through. I can imagine some issues - e.g. those automated calls that say your credit card's been used in Outer Mongolia, and I'm a bit concerned that the extra hurdle could be a problem in an emergency situation, but I haven't had a cold-call (on my landline) for 3 years.
For what it's worth, I've had the occasional issues with both business and personal cards being used abroad -- usually when someone forgot to tell the computer about the foreign travel they had been duly informed about weeks in advance -- but I have never had anything but a real person call and then, if I wasn't able to answer, leave a real message. I guess some places might use auto-diallers for this, but it doesn't seem to be the norm in the UK if my experience is representative.
Actually, an absurd proportion of these people call, and then if I am there to answer, the caller starts by announcing that they're from my bank/card provider and then immediately dives into "Before I can talk to you about this, I just need to ask you some security questions to confirm your identity...", but that's another story. :-)
It's funny how political parties always seem to wind up exempt in election season, too.
"But it was after he [Martin Shelley] registered with the Telephone Preference Service (TPS) – a list of people who have indicated they do not wish to receive sales and marketing calls – that the number of unwanted calls increased."
Apparently it's not working as expected ...
The regulatory problem I can't work out how to solve is that of foreign companies attempting to scam people, e.g. the variations on "I'm calling from Microsoft, your computer has a virus..."
If you can only take action against companies based in your country, what's the next step?
No? Then it's probably a cold call and you're just annoying people.
Sorry but this is naiive. Cold calling works, and not because you are bugging people. You know that "prior relationship" you mention? Well it has to start somewhere and a call is as good as any.
Your mistake is not accounting for the negative externalities. Cold calling and spam both can "work" for the sending party because it lets them find the very small proportion of people who they can sucker into whatever they're pushing. But they impose costs upon other people too, and for them spamming and cold calling definitely doesn't work. Which is why we took the time to outlaw both of them in the US.
This is the same "If you build it they will come" logic that doom so many startups. The reality is that even if you have a perfect solution to someone's problem you still have to go sell it to them. Uber started with cold calls, so did many other successful startups. It's the lowest barrier to entry there is.
Lets also differentiate between b2b cold calls which is what I have in mind mostly, and b2c cold calling. I think the latter is probably magnitudes less effective and more "sleazy" than the former and there are better ways of targeting advertising at individual consumers at this point.
Your point that cold calling works is repetitive, and was previously addressed.
And of course you believe that the thing you did/want to do is less sleazy. All people doing sleazy things believe that whatever they're doing is in fact ok, or at least justifiable. That's what we humans are really good at: justifying our own particular bullshit.
"Hello Mr Smith and how are you today?" or "...just a quick call" or "...just a courtesy call"
You are annoying people and should stop doing it.
"Hi I am the founder of a company in your area which has a service that I think might fit your needs..."
or
"I sent you an email recently and wanted to see if you had a chance to look at it..." (assuming you sent them an email)
I feel like there is a way to cold call effectively by picking groups of people who you think would be more receptive and then approaching them as yourself. Aside from that I can't tell you how many first customers I have heard say something like: "they just kept bugging us, so eventually I just had to listen to what they had to say...and we loved it!"
Even if that is 1/50 it's still a huge win.
When I teach this stuff, I encourage people to start with their social network and industry events so they can meet people in their target market. Then after you do a solid interview with them, it's pretty easy to say, "Who else in [target market description] should I talk to learn more? Will you introduce us?"
Customer development interviews go way better with an intro from a trusted source who has already vetted you.
(And for those not familiar with Lean Startup jargon, "customer development" is the process by which you figure out both who your market really is and what product will serve them. It is not a synonym for sales.)