You know what's cooler than working for Walmart? Working on disrupting Walmart, and forcing them to increase the quality of the products they sell to keep competing.
You'd have to disrupt our current socioeconomic situation.
So unless you can beat their prices and their quality, good luck.
Say what you will, but they're probably about the only shopping choice in competition with the likes of Amazon.
I dispute that. If consumers looked to price first everyone reading this would be using a ChromeBook, but I imagine a sizable number are using MacBooks instead. A more generic example: some consumers will buy the cheapest possible clothing, but most consumers look to a reasonable compromise of price and quality.
There's been plenty of research that shows most people are more interested in lower prices than making some sort of social statement.
As far as making a "social statement" - buying most recognizable or branded products is a kind of social statement. If it weren't, we wouldn't have such a diverse selection of cars, clothes and laptops.