Sometimes I reach a point in the story that suddenly makes something that I read in chapter 3 or 4 much more important, it's way easier to leave one finger where I am and flip back to that pivotal moment (especially helpful if I had put the book down for a few weeks before picking it back up again).
Sometimes I'm having a conversation with my fiance later in the day or the week and something that I had read was really relevant to the conversation even if I didn't think that it was important enough at the time to highlight it. If I had read it in a physical book, I have an idea where it was physically and can usually find it in a couple of seconds by flipping through the pages. If I had read it on my kindle, then I just have to do a mediocre job of paraphrasing a beautiful turn of phrase.